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Our Smart Zoo-bike Path is Open!


Egedal Municipality officially opened their new Zoo-bike path last week – a project we’re a proud partner of.

With the help from 70 schoolkids we’ve designed and produced 10 animals for the bike path, which will be illuminated when the kids pass by.

However, in an effort to nudge safety, the elephant, tiger, zebra and 7 other animals will only light up if the biker is wearing their helmet with a chip on it.

Now we're just looking forward to see if the project will nudge safety in the way we hope, and examine how the approach can be used in other project in the future.

#Smartbikepath #innovativenudge #nudging #safety

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