A last-minute partnership with Posturite changed our manufacturing process a great deal. We felt confident that everyone would win on the partnership, but the aftermatch of the decision turned out to be a pretty good example on how not to communicate with backers after...

After months of preparation the day finally arrived: It was time to push the button and set our Kickstarter-campaign into motion. Prepared with high spirits and chilled beer we gathered at the office, launched the campaign, pushed the message to our network. And then n...

After deciding that Kickstarter was the right path for OPLØFT, we had two months to prepare the content of the campaign. It may sound like a lot, but knowing that you pretty much have one shot to do it right, it isn't. Our main focus was the campaign video, and in this...

November 16, 2016

The office was tense with excitement, when our campaign went online on the 20. April 2016. Huge effort was put into preparing the campaign in the hope of improving the odds for succeeding, but it still felt like a leap of faith: In one months enough people had to find...

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What self-certificating the CE mark taught us

June 20, 2017

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