After months of preparation the day finally arrived: It was time to push the button and set our Kickstarter-campaign into motion. Prepared with high spirits and chilled beer we gathered at the office, launched the campaign, pushed the message to our network. And then nothing. A big anti climax where we just starred at the screen, hoping for the first pledge. The content for the campaign was ready and we had done our best to build a network around Opløft in the sparse time we